COVID-19 Will Affect 91 Million Easter Observers’ Spending Plans this Year

With Easter Sunday around the corner, the personal-finance website WalletHub has  released its Easter Survey, which found that COVID-19 will impact 91 million Easter observers’ spending plans this year, 47% less than the number impacted last year.

This survey was released alongside WalletHub’s report on 2021’s Best Places to Celebrate Easter and its Easter Facts & Stats – Church, Candy & Cash infographic.

To find out which cities promise the most egg-citing time on April 4, WalletHub compared the 100 largest cities across 13 key metrics, ranging from candy and chocolate shops per capita to the city’s Christian population. You can find highlights from all three of WalletHub’s reports below.

Best Cities for Easter
1. Honolulu, HI
2. Memphis, TN
3. Omaha, NE
4. New Orleans, LA
5. Milwaukee, WI
6. Kansas City, MO
7. St. Louis, MO
8. Lubbock, TX
9. Laredo, TX
10. Portland, OR
11. Albuquerque, NM
12. Sacramento, CA
13. Madison, WI
14. St. Paul, MN
15. Orlando, FL
16. Cincinnati, OH
17. Birmingham, AL
18. Chicago, IL
19. Nashville, TN
20. Pittsburgh, PA

Easter Facts & Stats – Church, Candy & Cash

  • $21.6 Billion: Total Easter-related spending expected in 2021 ($180 per person celebrating).
  • $3 Billion: Projected Easter spending on candy.
  • $49,000: Price of the world’s most expensive chocolate Easter bunny.
  • 78%: Share of people who eat chocolate bunnies’ ears first.
  • 60%: Share of parents who plan on sending Easter baskets to their children after they’ve moved out.

For the full infographic, click here.

Coronavirus Easter Survey Key Stats

  • People plan to be generous with their stimulus checks. 76 Million Americans say they would donate part of the upcoming stimulus check to a religious organization.
  • Religion is a source of comfort. 47% of Americans say that religion has helped them get through the pandemic.
  • The pandemic has made us appreciate family and health more. COVID-19 has made Americans most grateful for their family (39%), followed by health (29%) and then freedom (12%).
  • More people might celebrate in person this year. Americans are 23% more likely to celebrate Easter with friends and family compared to last year.

The complete survey results can be found by clicking here.