PALM SPRINGS — Seems hair color has become the new must-have item, the way toilet paper, hand sanitizer and disinfecting wipes had been during the early days of the coronavirus pandemic.
Know from firsthand experience.
Had to make a mad dash to the neighborhood Rite Aid for, I promise, an essential item. While there, simply could not resist the allure of junk food to soothe an anxious mind. Piling popcorn, White Castle Cheeseburgers, and an Almond Joy in front of the clerk, I sheepishly said, “I consider junk food essential.”
The cashier continued to scan the items and said, “I don’t judge. Some people think hair color and makeup are essential.”
Oh, how right she was.
With stay-at-home orders still in effect and hair salons and barber shops closed, hair styles are losing their shapes as appointments fall by the wayside. Tell-tale roots of a long-ago hair color are beginning to show.
The first shopping wave happened during the week ending March 7. That’s when Nielsen data showed hand sanitizer sales going up 470% from the year before, while aerosol disinfectant sales soared 385%.
- Hair coloring: Image by Arturs Budkevics from Pixabay
- Dyeing hair: Pixaby