Marketing Cathedral City Community Amphitheater

City Council will consider a two-year contract for marketing and booking the Cathedral City Community Amphitheater

CATHEDRAL CITY — Who will earn the coveted opportunity to market and book events for the Cathedral City Community Amphitheater, which located in the revitalized downtown, has a capacity of 2,909 people and stunning, panoramic views of the mountains?

The City Council today, May 11, is scheduled to consider approving a two-year contract extension for Locations Unlimited and Locations 760 as booking agents for the Cathedral City Community Amphitheater. The current contract was signed in February 2020 along with a one-year mutually agreed to extension. The City Council meets at 5:30 p.m.

These agents represent about 80% of all bookings at more than 100 properties in the surrounding areas, according to a staff report Communications and Events Manager Chris Parman prepared for the City Council.

They have booked events such as the Louis Vuitton Event at the Bob Hope Estate that brought in 1,000 people, filled 5,000 hotel nights, and held six corporate events. They contract for corporate events for all the major weekends like Coachella 1 and 2, Stagecoach, and BNP Paribas Tennis Tournament.

The contract for services for booking the Cathedral City Community Amphitheater is commission based. For special events with a rental fee of $2,500 – $5,000, the booking agent would receive a commission of $1,000. For all events over $5,000, the booking agent would receive a commission of 20% of the gross rental fee. The agents receive
no monetary compensation unless the city is paid through their booking of an event.

These seasoned agents have the potential to book clients unknown to the city and bring in significant dollars to go towards the park reserve fund for future improvements and maintenance, Parman stated in his report

The 2.5-acre park has been open since March 2, 2021, allowing visitors to enjoy its walking paths, Tot Lot playground, restrooms, green grass and desert landscape, as well as permanent outdoor table seating.