Each year, Modernism Week and the related Fall Preview attract a huge number of participants. Here is an overview of some of the numbers that make up this exciting event:
General
- 4 — Number of days during Fall Preview
- 5 — Number of events in the first Modernism Week in 2006
- 382 — Number of events during the week 2019
- 460 — Number of volunteers during Modernism Week
- 1500 — Number of shifts volunteers work during a typical Week
- 84 — Number of bus tours Architectural Bus Tours, Illuminated Modern tours, and Charles Phoenix bus tours
- 4200 — Number of participants that took bus tours
- 6 — Number of Coachella Valley cities that offered events during the week
- 160 — Number of talks, presentations and films offered during the week
- 3,500 — The amount of people that received free admission to the Palm Springs Art Museum Architecture and Design Center’s exhibition “Hugh Kaptur: Organic Desert Architecture,” sponsored by Palm Springs Preservation Foundation
- 130+ — Number of dealers that participated in the Palm Springs Modernism Show & Sale and Modern Design Expo in 2019
Attendance
- 152,000 — Number of attendees of Modernism Week February 2019 event
- 10,000 — Number of attendees of Fall Preview 2018
- 25 — Number of countries that were represented by attendees
- 50 — Number of US States that were represented by attendees (also represented by District of Columbia).
Impact
- $57 million — Estimated economic impact of the Week 2019
- 29 — Number of neighborhoods that produced tours in 2019
- $1.87 million — Amount of money participating partner organizations raised last year
- 148 — Number of homes on all Modernism Week tours in 2019
- $163,000 — Amount of money the week has granted in scholarships since 2011
Marketing
- 1.74 billion — Amount of media impressions about Modernism Week achieved in 2018/2019
- 750,000+ — Number of unique content posts published across Modernism Week social platforms
- 111,000+ — Number of followers across Facebook, Instagram, and Twitter
- 9.6 million —Number of total impressions across Facebook, Instagram, and Twitter
- 22,000+ — Number of subscribers of Modernism Weekly email newsletter
Image Sources
- Home Tour: O'Bayley Communications