Each year, Modernism Week and the related Fall Preview attract a huge number of participants.  Here is an overview of some of the numbers that make up this exciting event:

General

  • 4 — Number of days during Fall Preview
  • 5 — Number of events in the first Modernism Week in 2006
  • 382  — Number of events during the week 2019
  • 460  — Number of volunteers during Modernism Week
  • 1500 — Number of shifts volunteers work during a typical Week
  • 84 — Number of bus tours Architectural Bus Tours, Illuminated Modern tours, and Charles Phoenix bus tours
  • 4200  — Number of participants that took bus tours
  • 6  — Number of Coachella Valley cities that offered events during the week
  • 160  —   Number of talks, presentations and films offered during the week
  • 3,500 —  The amount of people that received free admission to the Palm Springs Art Museum Architecture and Design Center’s exhibition “Hugh Kaptur: Organic Desert Architecture,” sponsored by Palm Springs Preservation Foundation
  • 130+   — Number of dealers that participated in the Palm Springs Modernism Show & Sale and Modern Design Expo in 2019

Attendance

  • 152,000 — Number of attendees of Modernism Week February 2019 event
  • 10,000 — Number of attendees of Fall Preview 2018
  • 25 —  Number of countries that were represented by attendees
  • 50 — Number of US States that were represented by attendees (also represented by District of Columbia).

Impact

  • $57 million  — Estimated economic impact of the Week 2019
  • 29 —   Number of neighborhoods that produced tours in 2019
  • $1.87 million — Amount of money participating partner organizations raised last year
  • 148  — Number of homes on all Modernism Week tours in 2019
  • $163,000 — Amount of money the week has granted in scholarships since 2011

Marketing

  • 1.74 billion — Amount of media impressions about Modernism Week achieved in 2018/2019
  • 750,000+ — Number of unique content posts published across Modernism Week social platforms
  • 111,000+ — Number of followers across Facebook, Instagram, and Twitter
  • 9.6 million —Number of total impressions across Facebook, Instagram, and Twitter
  • 22,000+  — Number of subscribers of Modernism Weekly email newsletter

 

Image Sources

  • Home Tour: O'Bayley Communications