Renowned American Artist and Palm Springs Resident, Shag, Designs Poster Ahead of 35th Annual Palm Springs International Film Festival
PALM SPRINGS —The Palm Springs International Film Festival (PSIFF) unveiled its 2024 poster, created by Palm Springs resident, Shag, ahead of the event January 4-15, 2024.
Collaborating with renowned American artist, Shag, this year’s bold and colorful design is inspired by mid-century modern aesthetics, celebrating the Festival’s 35th-anniversary and beautiful desert location. Festival passes for the 2024 event are currently available and on sale at
Shag, known for his distinctive and vibrant retro-style artwork, brings a unique and wholly original vision to this year’s Festival poster. His distinctive artistic style draws from commercial illustration from the past five decades, imbued with an attitude and sly sense of humor that is unmistakably of our time. Solo exhibitions of Shag’s work have been held in the United States, Europe, Japan, Australia and South America. He currently resides in Palm Springs, with the Shag Store located on Palm Canyon Drive. As a limited-edition collectible – and a must-have for cinema enthusiasts, art collectors and fans of Shag’s work – the 2024 poster will be available on the Festival website, the Shag Store and Destination PSP.
Commenting about the inspiration behind the poster, Shag said, “I was inspired by Palm Springs’
history as a sunny winter getaway for the Hollywood film industry and wanted to represent that
with the colorful umbrellas that are ubiquitous to outdoor living in the city. Under those
umbrellas I depicted the sort of glamorous and talented people that are attracted to the Palm
Springs International Film Festival.”
“For our 35th-anniversary, we wanted to capture the perfect blend of Palm Springs charm and
film culture,” said Lili Rodriguez, Artistic Director of the Palm Springs International Film Society.
“We think Shag’s distinctive, fun style is a natural choice to bring these ideas together. His vision
resonates with our Festival’s celebration of storytelling, and we’re thrilled to partner with him!”
The Palm Springs International Film Festival will return January 4-15, 2024, presented in part by
the City of Palm Springs, Title Sponsor. The Festival’s culturally diverse program presents a large
selection of films submitted for consideration in the Best International Feature Film category for
the Academy Awards, as well as highlights American independent and international features and
documentaries. The Opening Night screening of the Festival will be held on Friday, January 5,
2024. Closing Night will be held on Saturday, January 13, 2024, followed by two days of ‘Best of
the Festival’ screenings on Sunday, January 14, and Monday, January 15. The Festival will also
hold its annual star-studded black-tie Film Awards at the Palm Springs Convention Center on
Thursday, Jan. 4, 2024.
For additional information and tickets, call the festival headquarters at (760) 778-8979 or visit
the website at www.psfilmfest.org.
- PSIFF Shag Poster: PSIFF
- Filmstrip: Image by Gerd Altmann from Pixabay