PALM DESERT — Just in time for what has become known as “Weed Day,” or 4/20, The Leaf El Paseo will host its inaugural 4/20 celebration on Saturday, April 20 from noon to 4:20 p.m. featuring a live DJ, street tacos and churros, and vendor education stations.

Designed for both the fully initiated and newly curious, The Leaf El Paseo is welcoming guests to discover its state-of-the-art showroom, knowledgeable staff, and curated inventory of superior cannabis products for medical, therapeutic and recreational use.

Highly trained cannabis consultants will also be on hand to answer questions and offer product recommendations. Visitors will also have the opportunity to join The Leaf‘s loyalty program, which allows members to earn points toward future purchases, and get regular updates about upcoming promotions and products.

“In today’s brave new world of cannabis retail, The Leaf is setting the standard by elevating the customer experience,” General Manager Paul Cotterell said in a prepared statement. “Our showroom exudes a relaxed, welcoming vibe, which allows for both privacy and peace of mind. It’s everything you’ve come to expect on El Paseo and more —The Leaf fits your lifestyle.”

The Leaf is located at 73740 El Paseo, between Larkspur and San Luis Rey. Daily hours will be 7 a.m. to 9 p.m. Must be 21 or older to enter.

For more information, click here.

The Leaf is capitalizing on 420, 4:20, or 4/20 (pronounced four-twenty), which is slang in cannabis culture for the consumption of cannabis, especially smoking cannabis around the time 4:20 p.m. (or 16:20 in 24-hour notation) and also refers to cannabis-oriented celebrations that take place annually on April 20 (which is 4/20 in U.S. form)

There are many myths about how April 20 became known as “Weed Day,” or 4/20.

According to Time, the most credible story traces 4/20 to Marin County, Calif. In 1971, five students at San Rafael High School would meet at 4:20 p.m. by the campus’ statue of chemist Louis Pasteur to partake. They chose that specific time because extracurricular activities had usually ended by then. This group — Steve Capper, Dave Reddix, Jeffrey Noel, Larry Schwartz, and Mark Gravich — became known as the “Waldos” because they met at a wall. They would say “420” to each other as code for marijuana.

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