Entertainers and vendors sought to produce monthly events in Downtown Indio

INDIO –   The Coachella Valley’s largest community is renewing its effort to bring additional culture, entertainment and activities to the Valley’s original downtown, Downtown Indio. To that end, the city of Indio is releasing a “request for qualifications” (RFQ) for vendors and promoters to produce monthly events.

The city, known as the City of Festivals, is currently designing a complete ‘plug-and-play’ venue for musicians and entertainers in downtown Indio at Miles Avenue and Smurr Street for events to be held on the second Saturday of the month beginning in early 2022.

Experienced event producers, vendors and promoters are encouraged to submit qualifications to participate and coordinate a mix of high-caliber local, entertainment, food, music and dance events to enrich Indio and the downtown experience.  These events will be free for residents and visitors, and may include food/food trucks, retail, art, and a ‘walk-about’ space for music and drinks.

The location for these events will take place at this new venue, informally coined the ‘Outdoor Living Room.’  This space is in close proximity to the recently approved Colossal Cacti art sculptures, and three new restaurant locations in development on Miles Avenue.

Earlier this month, Indio made national headlines as one of America’s top 20 Boomtowns.

The city ranked No. 18 in smartasset’s 2021 guide to Boomtowns in America.  The online financial information provider ranked cities based on a number of factors, including business growth, housing growth, and change in household income.

Indio was the only California city included in the top 30 cities, and scored an 89.4 out of a possible index of 100 points.

The City’s RFQ will award contracts for some or all months, and should address staffing necessary to professionally operate the events, oversee the general production, and prepare a marketing and advertising plan for the events.

For additional questions about the RFQ itself, email Senior Economic Development Analyst, Keala Mare at kmare@indio.org.


Image Sources

  • Future Stage 2022: City of Indio