2019’s Best Stores for Shopping on Black Friday

For some, Black Friday shopping is a tradition. Scouring online ads for the best deals after the Thanksgiving turkey is devoured is part of that tradition.

Although many retailers have started to offer Black Friday deals long before the day after Thanksgiving, the tradition is alive and well.

To help you navigate the crowds, the stores, and the deals, the personal-finance website WalletHub today released its report on 2019’s Best Stores for Black Friday.

To reach its conclusions, WalletHub surveyed nearly 8,000 deals from 29 of the biggest U.S. retailers’ 2019 Black Friday ad scans to identify the stores offering the biggest discounts in various product categories such as “appliances,” “jewelry” and “toys.”

Not all the stores with the best deals are located in the Coachella Valley but for those record-breaking Thanksgiving travelers, you could be in for a treat.

With holiday sales starting earlier and many retailers offering even deeper price cuts this year, the personal-finance website WalletHub today released its report on 2019’s Best Stores for Black Friday as well as accompanying videos.

WalletHub surveyed nearly 8,000 deals from 29 of the biggest U.S. retailers’ 2019 Black Friday ad scans to identify the stores offering the biggest discounts in various product categories such as “Appliances,” “Jewelry” and “Toys.”

Best Black Friday Retailers (Avg. % Discount)
1. Stage (69.83%)
2. Belk (66.92%)
3. Bealls Florida (62.56%)
4. JCPenney (60.97%)
5. Kohl’s (57.10%)
6. New York & Company (56.27%)
7. Dick’s Sporting Goods (52.27%)
8. Kmart (51.84%)
9. Sears (49.25%)
10. Fred Meyer (47.14%)

Note that Sears is offering some of the biggest discounts. With Sears closing in the Westfield Palm Desert in early 2020, the discounts could be even deeper.

Some of the key findings in WalletHub’s research show that:

• Stage, the Houston, Texas-based department store, has the highest overall discount rate at 69.83 percent, whereas Ace Hardware has the lowest at 11.77%.
• The overall average discount for Black Friday is 40%. Consumers should aim for this discount amount or higher to avoid Black-Friday traps.
• The “Apparel & Accessories” category has the biggest share of discounted items, 22.80% of all offers, whereas the “Consumer Packaged Goods” category has the smallest at 3.04 %.

To view the full report and each retailer’s rank in all product categories, click here: