Bruce Fessier to be feted at Amy’s Purpose Mixer on March 1

Bruce Fessier to be Honored at March 1 MixerRANCHO MIRAGE — Bruce Fessier is known for his 40 years as an award-winning writer-editor for The Desert Sun. He also is known as a very accomplished event producer.  Fessier will be honored on March 1, 2023, at a special Amy’s Purpose mixer held at Willie’s Modern Fare in Rancho Mirage.

It was shortly after a lunch meeting with Amy’s Purpose President, DeAnn Lubell, that Fessier’s his little dog, Gracie, was killed.  Lubell had updated Fessier about an additional mission to Amy’s Purpose about the shortage crisis of veterinarians, vet technicians, and vet assistants in the high and low deserts.  It was soon after that Fessier joined Amy’s Purpose’s crusade with passion and commitment.  They worked for many hours to obtain a partnership with the College of the Desert’s PaCE (Partnership and Community Education) Veterinary Assistant program to set up scholarships for those interested in animal sciences.

A rock concert benefit was produced benefit called Pet Love and Rock & Roll to raise money for Amy’s Purpose and veterinary assistant scholarships.  The success of this event, mostly due to Bruce’s determination and extraordinary devotion to the cause, inspired many people to donate enough funding to provide 18, $3,200 scholarships, five of which were matched by the College of the Desert Foundation.  Six scholarship recipients are currently enrolled and will graduate in March.  Six more individuals will be awarded scholarships in the next two sessions.  All with the goal to graduate and find employment at our local veterinary clinics and hospitals.  The hope is that some of these individuals will go on to become veterinary technicians and even aspire to become veterinarians in our desert cities.

This could not have happened without the compassion and drive of Bruce Fessier, who is considered Amy’s Purpose champion, according to Lubell.  Therefore, Bruce will be honored at a mixer on Wednesday, March 1, at Willie’s Modern Fare at 69830 Highway 111 in Racho mirage.

Price for the 5 p.m. to 7 p.m. event is $35 per person which includes appetizers, beer, and wine. Cocktails may be purchased.  The indoor event is desert casual.  Those interested in attending should go to to purchase tickets and click on the event tab or call 760-831-3090.  Amy’s Purpose is a 501(c)3 nonprofit organization.

Bruce Fessier to be Honored at March 1 Mixer

DeAnn LuBell

“It is extremely important to entice graduating students and adults wanting to go into a second career to become interested in the field of animal sciences,” Lubell said. “Support to raise funds for Amy’s Purpose scholarships will greatly benefit the health of pets in our desert communities. Amy’s Purpose, founded in 2020, provides programs in animal safety, including predatory awareness, and grief counseling for pet owners who have suffered a traumatizing loss.  Helping to mitigate the veterinary crisis has taken on priority since the peak of the pandemic.  Too many cherished injured or critically ill pets have lost their lives in an emergency after being turned away from immediate treatment as local clinics were too full and too shorthanded to help, thus forcing pet parents to seek medical aid in other cities outside of the desert. We need to get qualified veterinarians, vet techs, and vet assistants to alleviate the shortage.  It is because of generous individuals, like Bruce Fessier, whether time spent, or money donated, that the future in veterinary care looks a little brighter.  Honoring Bruce at the upcoming March 1 mixer is our way of saying thank you to a wonderful man.”

Amy’s Purpose, Inc is a non-profit organization dedicated to pet safety and predator awareness by providing community-based education programs, local student scholarships for the College of the Desert/PaCE veterinarian assistance program to help rectify the current emergency pet care crisis in the high and low desert, as well as to offer individuals pet loss grief counseling.





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  • Bruce Fessier: Amy's Purpose