Norteño stars ‘Control’ to headline Taste of Jalisco Festival on Feb. 4

CATHEDRAL CITY – The 7th Annual Taste of Jalisco Festival is proud to present a special headlining performance of live music by Grupo Control on Saturday, Feb. 4. Doors open at 7 p.m. with official host ShoBoy and a surprise guest deejay.

Specializing in norteño music, Control (aka Grupo Control) is a regional Mexican group based in Houston, who bill themselves as Los Reyes de la Cumbia (The Kings of Cumbia). Founded by Sergio Alberto Degollado (vocals, bass) and José Guadalupe Degollado (vocals, bajo sexto) from El Control, Tamaulipas, Mexico, the group made its full-length album debut in 1999 with Cumbias Sin Control. Since then, they have released eight other albums, with a series of regional Mexican chart hits including “Ella Es una Diosa,” “Llueve Sobre Mojado,” “Viva el Amor,” and “Vuela Paloma.”

Performing on the festival stage Friday is Outlaw Mariachi, Dreaming of You Selena on Saturday, and Corazon de Mana on Sunday. Friday night, at neighboring Agua Caliente Cathedral City, local favorite Nacho Bustillos will kick off the opening night celebration with a performance and dancing under the stars, for those 21 and older.

The concerts, part of a weekend-long festival being held February 3 – 5, 2023 in downtown Cathedral City, honor the 26-year sister city relationship between Cathedral City and Tequila, Jalisco (Mexico) through culture, cuisine, music, and fashion. Activities include a carnival with Ferris wheel and games for all ages, artisan craft market, Mexican cuisine, tequila tastings, car show, and a variety of live entertainment daily.

New this year, the Fiesta Zone inside the Community Amphitheater will feature access to additional kids’ activities, lawn games, food trucks, beer garden, tequila bar, and daily live entertainment on the main stage. Those 21 and older can enjoy the beer garden and a high-end cocktail experience including premium tequila tastings from Casamigos.

On Sunday, auto enthusiasts will enjoy a car show with an amazing line up of high-end and unique, custom vehicles on the third level of the adjacent parking structure. Admission to the Fiesta Zone (including the Sunday car show) is $10 each day, and the first 500 Cathedral City residents with a valid ID will receive free entry.

Taste of Jalisco Festival hours are Friday from 4 p.m. to 10 p.m., Saturday 11 a.m. to 10 p.m., and Sunday 11 a.m. to 8 p.m. Admission to the festival is free and open to the public. Advanced tickets for the Control headline concert are $25 ($30 day of) and can be reserved at Concert ticket purchases include a Fiesta Zone Day Pass valid all day on Saturday.

The Festival is proudly sponsored by Agua Caliente Casinos, Casamigos Tequila, Estrella Jalisco, and Cathedral City. Festivities take place in downtown Cathedral City, at 68600 East Palm Canyon Drive. Parking is free. For tickets and more information about the Taste of Jalisco Festival visit


Now in its seventh year, Taste of Jalisco Festival celebrates Cathedral City’s Sister City relationship with the City of Tequila in the state of Jalisco, Mexico. The festival honors this relationship through music, fashion, culture, spirits, and cuisine. The Sister City relationship was first established in 1996 when the two cities entered into a formal Sister Cities agreement. Since then, exchanges between the Cities included art, culture, governmental best practices, youth-focused educational opportunities, donation of firefighting equipment, and firefighter training, among others.

Image Sources

  • Grupo Control: Cord Media