CATHEDRAL CITY – The iconic, mid-century modern building that houses KGX 920 AM and KWXY is on the market for $549,000 as the owner looks to downsize and relocate to Palm Springs.
The 2,400 square-foot building on more than 1 acre of land houses four studios, which is “too big for radio in 2020, Garry Wing, general manager, told Uken Report. The property is located west of Date Palm Drive on Dinah Shore.
Gone are days when radio stations had 24-hour on-air announcers, multiple engineers and robust advertising staffs, Wing said.
Only the building is for sale – not the stations. Once the building is sold, he will move to a yet-to-be determined, smaller location in Palm Springs.
“I just hope whoever buys it doesn’t knock it down,” Wing said.
Ric and Rozene Supple bought KWXY, 1340 AM, in 2006 but on Aug. 12, 2016 it and its sister station, talk-radio KPSI, went off the air. After more than six decades in the radio business they decided to leave.
About seven months later, Wing, doing business as Desert Broadcasters LLC, revived the stations giving them new life on the air in March 2017.
In October 2016, Desert Broadcasters agreed to acquire KPSI and KWXY from the Supple’s R&R Radio Corporation. The KPSI call letters were changed to KKGX on Feb. 2, 2017. On March 14, 2017, both KKGX and KWXY returned to the air. KKGX debuted a conservative talk format branded “Real Talk” on March 16.
The Desert Broadcasters’ purchase was consummated on March 31, 2017. Wing, a veteran of the radio business, put on a new roof, installed five new HVAC systems, a DVR security system with alarm and eight cameras and more.
KWXY was founded in 1964, and is one of the few remaining adult standards/easy listening stations in the country.
Both stations broadcast from a separate booth in the same building. Both stations are available to stream online and in mobile apps.