CATHEDRAL CITY — TikTok stars Robert Reeves, Mick Peterson, Bill Lyons and Jessay Martin — known collectively as the “Old Gays” — have signed with Brian Graden Media (BGM) to develop a docuseries about their personal and professional social media lives, all while living together in Cathedral City, according to Variety.
Sure enough, a “sizzle” producer from Brian Graden Media who is shopping our show, was in the Old Gays’ Cathedral City home filming on Tuesday, Reeves told Uken Report. A sizzle reel is a short, flashy video used to promote a product, service, event, initiative, or brand. It is sometimes referred to as demo or promo.
“The four to five hours of filming we did yesterday at my home in the Cathedral City Cove will be condensed into a few minutes-long video that will be used by Brian Graden to market our show to their contacts at broadcast and streaming media companies,” Reeves said. “The filming included individual interviews with the four of us Old Gays plus our creators and managers John Bates and Ryan Yezak.”
All six of the men live within a few block area of the Cove and have been friends for some time.
“The Brian Graden photographer also filmed us putting together a new TikTok video and shooting it, as well as a video presentation of my home which will be the location for the docuseries,” Reeves said. “We do not yet have a confirmed show but there are several interested prospects. Stay tuned.”
The “Old Gays” have more than 3.2 million followers and 320 million views across their social media platforms.
In addition to their viral videos, the “Old Gays,” who range in age from mid-60s to late 70s, have appeared on the “Drew Barrymore Show” and “Today” show. They first gained attention when they were featured in promotional videos for the gay dating app Grindr. Their brand work also includes projects with HBO Max, “American Horror Story,” “RuPaul’s Drag Race,” Budlight Seltzer and Shake Shack.
TODAY profiled the Old Gays earlier this year for Pride Month 2021, when all four men sat down with us to talk about their newfound fame in this late act of their lives.
- Old Gay Guys: YouTube, “no copyright infringement is intended”