Super Bowl LIV By The Numbers, Oh, My

WASHINGTON – Super Bowl LIV could be one of the strongest Super Bowls yet, with nearly 194 million adults saying they have plans for the big game, according to the latest consumer spending data from NRF and Prosper Insights & Analytics’ annual Super Bowl survey.

Those watching the event expect to spend an average $88.65 on food and beverages, merchandise and party supplies, for a total $17.2 billion nationwide.

As the San Francisco 49ers and the Kansas City Chiefs prepare to face off, here’s how consumers are getting ready for the big game.

•  Those watching expect to spend on average $88.65 for a total of $17.2 billion.
•  19% plan to throw a party.
• 27% plan to attend a party.
• 80% will spend money on food and drink, the most popular Super Bowl purchases.
• 11% will buy team apparel.
• 9% will buy TVs.
• 8% will purchase decorations.
• 6% will buy furniture.

NRF has been conducting its annual survey for more than a decade to see how consumers expect to spend and celebrate over game day. Take a deeper look into the trends over time, and use the interactive charts to explore demographic breakdowns of total spending, average spending and what attracts consumers to the event.

Check our these historical highlights:

• 2019: Consumers say they’ll spend an average $81 on the big game
• 2018: Consumers to spend $15.3 billion on the 2018 matchup
• 2017: Consumers will spend $14.1 billion on the 2017 game
• 2016: An estimated 189 million Americans expected to watch Super Bowl 50
• 2015: 184 million Americans to watch the 2015 game, according to NRF Survey

Results of the spending survey are released each year in January.

The 2020 survey of 7,267 adults 18 and older was conducted by Prosper Insights & Analytics January 2-9 and has a margin of error of plus or minus 1.2 percentage points.

The Super Bowl in 2020, the game that will crown an NFL champion for the 2019 season, is scheduled to take place Sunday, Feb. 2 at Hard Rock Stadium in Miami Gardens, Fla.