City of Cathedral City will not support Tejano Music Fest —at least for immediate future
CATHEDRAL CITY — Tejano Music Fest will not be part of the city-sponsored events for 2023-2025 the City Council unanimously decided at its Feb. 15 special meeting.
Tejano Music Fest (TMF) continues to yield 75% out-of-town audience and attendance trajectory is level, according to Ryan Hunt, communications and events manager.
“While the City is proud of TMF and its success over the past four years or so, the City Council decided to invest taxpayer dollars and staff resources in some projects that attract a bigger local and regional audience,” Hunt said.
The money allocated for Tejano Music Fest, about $36,000, will now move to a new weekly event titled The Tastes & Sounds of Cathedral City, a weekly food and live music event in the amphitheater set to run from February to early April in 2024-2025 (nine weeks), according to Hunt. This will be free, feature local musicians and will support small businesses/restaurants throughout Cathedral City.
The City Council also seemed receptive to a proposed third-party event called Maya La Feria International De Cultura scheduled for Sept. 30 – Oct. 1, 2023, pending Council approval. This was presented briefly to Council at the Feb. 15 meeting and the special use permit (SUP) will be on the March 22 agenda for its approval. The event features folklorico performances, live entertainment and cultural cuisine/presentations representing Mexico, Central & South America.
“Budget meetings will continue over the next several months and there’s a long way to go, but we’re excited about a fresh lineup of local events focusing on an enhanced experience for our residents and ways to provide more free entertainment,” Hunt said.
- Tejano-Music-Fest-Logo-800×568-1: City of Cathedral City
- Tejano Music Festival 2018: Cathedral City