No one celebrating during the holidays stops to calculate the cost of driving drunk. It would be well-worth it, especially as the Cathedral City Police Department steps up enforcement. The true cost of a DUI in California is an estimated $45,435 — for a first-time offense, according to the Department of Motor Vehicles.

That’s just the financial cost.

There could also be loss of life and dismemberment.

To help keep everyone safe and out of jail, the Cathedral City Police Department is working around the clock searching for impaired drivers. Since Dec. 15 and continuing through Jan. 1, law enforcement is partnering with the California Office of Traffic Safety (OTS) and National Highway Traffic Safety Administration (NHTSA) in a special year-end Drive Sober or Get Pulled Over enforcement mobilization to get impaired drivers off the street and to spread the word about this dangerous crime.

“This holiday season, drivers will notice increased enforcement watching closely for anyone who is driving impaired,” said Cathedral City Police Sgt. Nick Chapman. “It is vital that we keep our roads and our travelers safe, not just at the holidays, but every day. With extra travelers on the roads, and people attending holiday parties, we will likely see an uptick in drunk driving. We’ll be arresting anyone we catch breaking this life-saving law.”

In a similar one-night effort in Palm Springs, police made one DUI arrest. Five drivers were cited for driving a vehicle while unlicensed and five drivers were cited for driving a vehicle with a suspended or revoked license.

Driving under the influence of alcohol can have deadly, devastating consequences. Nationally in 2016, 37,461 people were killed in motor vehicle traffic crashes, and 28 percent (10,497) died in crashes where a driver had a blood alcohol concentration (BAC) over the limit of .08. California reported 1,059 DUI deaths at .08 or above.

In recent years, California has seen an increase in drug-impaired driving crashes. Cathedral City PD supports the new effort from the Office of Traffic Safety (OTS) that aims to educate all drivers that “DUI Doesn’t Just Mean Booze.” If you take prescription drugs, particularly those with a driving or operating machinery warning on the label, you might be impaired enough to get a DUI. Marijuana use can also be impairing, especially in combination with alcohol or other drugs, and can result in a DUI.

“Two simple words can keep your holiday festivities safe – plan ahead,” said OTS Director Rhonda Craft. “Before you head out to any celebration, plan how you are getting home safely. If you are drinking, that means knowing what sober driver or service will be using.”

Drivers are encouraged to download the Designated Driver VIP, or “DDVIP,” free mobile app for Android or iPhone. The DDVIP app helps find nearby bars and restaurants that feature free incentives for the designated sober driver, from free non-alcoholic drinks to free appetizers and more.

Funding for this DUI operation is provided to Your Police Department by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration, reminding everyone to ‘Report Drunk Driver – Call 9-1-1’.As part of the holiday enforcement campaign period, police, sheriff and the CHP will be deploying DUI Checkpoints and DUI Saturation Patrols during the upcoming 18-day DUI crackdown throughout the region. Cathedral City PD is conducting several DUI operations throughout the month.

“This holiday season, drivers will notice increased enforcement watching closely for anyone who is driving impaired,” said Cathedral City Police Sergeant Nick Chapman. “It is vital that we keep our roads and our travelers safe, not just at the holidays, but every day. With extra travelers on the roads, and people attending holiday parties, we will likely see an uptick in drunk driving. We’ll be arresting anyone we catch breaking this life-saving law.”