What is Geotargeting and How Does it Work?

What is geotargeting and how does it apply to different industries?

Geotargeting is a marketing strategy used by businesses to target potential customers based on their current location. This can be done through geofencing, where a virtual boundary is set around an area, or by using GPS technology. With this strategy, businesses can deliver tailored messages to their customers, as well as track what areas of the city have the most potential for growth.

A plethora of different industries in a variety of different locations around the world continues to use this technology. One big example is the sports betting and casino industry and brands located in the US. With the activity starting to emerge across the country, operators in new markets such as New York and in established areas such as Pennsylvania and New Jersey are each using the tech in order to achieve their objectives.

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Nonetheless, that is not the only industry to be using it. Indeed, with the various ways in which geotargeting can be used and the vast number of different advantages that are possible to enjoy, it is hardly a surprise that so many businesses across multiple sectors are continually employing it as a marketing technique.

Geotargeting: How It Works
Geotargeting works by using a customer’s IP address or GPS coordinates to geographically target them with content that is relevant to their location. For example, if you are located in New York City and search for “restaurants near me” on Google, you will see results that are within your current geographic area (e.g., Brooklyn). This type of targeting allows businesses to identify potential customers who are likely interested in their products or services.

Additionally, geotargeting allows businesses to track customer behavior and analyze which areas have the most potential for growth. This data can then be used to create more effective marketing campaigns that specifically target those locations.

Industries Using Geotargeting
Geotargeting is becoming increasingly popular among businesses all over the world due to its ability to provide highly targeted marketing campaigns. As previously highlighted, there are a large number of industries that are now looking to take advantage of the benefits that it can bring.

Restaurants
Using the example above, geotargeting is becoming an increasingly popular tool in the restaurant industry, as it allows restaurants to target potential customers more accurately and efficiently. By using geofencing technology, restaurants can create virtual boundaries around specific areas of the city, allowing them to send notifications about special events, offers, or discounts based on customers’ current locations. This is a great way to encourage customers to dine at their restaurant, as they can be sure that they will receive a tailored and personalized experience.

Sportsbooks & Casinos
As already alluded to, sportsbooks, casinos, and other online betting websites are taking advantage of geotargeting. They are using it to offer promotions or bonuses specific to each state. With the industry having started to emerge in the US in recent years with locations such as New York being one of the latest to go live, operators are looking for the best ways in order to market themselves correctly. Moreover, operators need to adhere to a state’s regulations meaning that bonuses and betting options may actually differ from one State to another, and geotargeting ensures this. Big brands like BetMGM, Caesars & Draftkings, which operate in various States, use geo-targeting to make sure that they are serving the right information to users based on their location. These operators also need to make sure that their websites and applications cannot be used or downloaded in States where they are not allowed yet. In some cases, only some of the services are regulated. For instance, players are not able to use BetMGM’s online casino app in New York because online casino gaming hasn’t been regulated yet, but are able to use the sportsbook app because sports betting is regulated. Geo-targeting

Retailers
Similar to restaurants, retail stores are also utilizing geotargeting technology in order to reach their potential customers. By setting up virtual boundaries around specific areas of the city, stores can send notifications about special offers or discounts based on customers’ current locations. This allows them to tailor their marketing campaigns and ensure that they are targeting the right people.

By using geotargeting technology, stores can also track customer behavior and analyze which areas of the city have the most potential for growth. This data can then be used to create more effective marketing campaigns that specifically target those locations.

Travel & Tourism
Businesses within the travel and tourism industry are using geotargeting to target potential customers who are likely interested in visiting their destination. A hotel may send out emails promoting discounts on rooms or other promotional offers to potential customers who are within the vicinity of the hotel. This allows businesses to reach those who are already considering traveling, as well as draw attention from people who may not have initially considered it.

Healthcare
Geotargeting is also being used in the healthcare industry to provide more efficient care and streamline processes. For example, hospitals are using geofencing technology to alert doctors when a patient arrives at their facility, allowing them to be seen promptly and ensuring the best possible care for patients. Additionally, physicians can use geotargeting to identify areas where certain medical services are needed, allowing them to target those locations with customized care.

Real Estate
Real estate agents and brokers are using geotargeting to target potential buyers in specific areas. This allows them to send out emails promoting listings that are relevant to their target area, as well as provide other helpful information about the area. It also allows real estate agents to track customer behavior and analyze which areas have the most potential for growth.

Geolocation Targeting has Become an Incredibly Valuable Tool
Geotargeting has become an incredibly valuable tool for businesses of all types and sizes. It allows them to reach their target audience more effectively and efficiently, as well as track customer behavior in order to create better marketing campaigns across competitive industries such as the gambling sector, retailers, and restaurants in saturated markets like New York. As this technology continues to evolve, more industries are discovering its multiple uses and taking advantage of it in order to better reach their target customers.

Therefore, it is evident why geotargeting has become such an invaluable tool for companies all over the world.