Facebook. Twitter. LinkedIn. Instagram, The list of social media continues to mushroom as it becomes an integral part of lives — and a critical component of how we communicate.
To celebrate those oh, so familiar and colorful icons, Mashable launched Social Media Day as a way to recognize and celebrate its impact on global communication. Today,the various media platforms are the dia is the heart of global communication; and since its inception, Mashable’s been using Twitter, Facebook, etc. to connect between cultures, movements and super-fandom.
While every day is essentially Social Media Day, June 30th, 2020 marks the tenth annual official global celebration. No matter where you live, Mashable encourages everyone to celebrate #SMDay!
Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were a simple WordPress blog, with Cashmore as sole author, accoding to Wikipedia. Fame came relatively quickly, with Time magazine noting Mashable as one of the 25 best blogs of 2009. As of November 2015, it had more than 6,000,000 Twitter followers and more than 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries.
In December 2017, Ziff Davis bought Mashable for $50 million, a price described by Recode as a “fire sale” price. Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017. After the sale, Mashable laid off 50 staffers, but preserved top management. Because of the drop in value, stock options previously issued to employees became worthless
Image Sources
- Twitter: Pixaby
