Yadira Perez Eyes Seat on Coachella City Council

Yadira Perez Will be Advocate for Safety of Citizens

Uken Report distributed a questionnaire to all candidates. Participation was voluntary. The responses of those who participated can be found in the politics section of this website. Following are the responses of Yadira Perez.

UR: Age and occupation:

Yadira Perez: I am 44 years old and currently hold the rank of a Deputy Sheriff Investigator

UR: Who or what motivated you to run for the City Council/Mayor?

Yadira Perez: I have seen how hard Denise Delgado has worked to make a difference in the City of Coachella to be transparent and advocate for the safety of the Citizens. I as a resident of Coachella have seen a rise in crime, homelessness and distrust toward our current city council. I motivation is to provide

UR: How long have you lived in Coachella full time?

Yadira Perez: I have lived in the city for about 18 years.

UR: What is your No. 1 priority for the city?

Yadira Perez: Safety and transparency.

UR: What makes you a better candidate than your opponents?

Yadira Perez: I believe my candidacy stands out because of my extensive law enforcement experience combined with my deep understanding of our community. Having worked in the city for several years, I have developed strong relationships with local residents, business owners. This firsthand knowledge allows me to identify and address the specific challenges our community faces. I understand the importance of building trust and collaboration between law enforcement and the community, which is crucial for effective public safety. My experience has also taught me the value of proactive policing and working with residents to create solutions that promote safety and well-being.

UR: Do you see yourself a team player or an individual who will fight for your opinion? Why?

Yadira Perez: I see myself as a team player and an individual who will stand up for my opinions. I believe effective teamwork is essential to better our city. I believe in a diverse perspectives should be valued and taken into consideration. I recognize the importance of standing up for what I believe is right. When I have strong views based on my experience and knowledge, I’m not afraid to voice my opinions and advocate for them. I believe that healthy debate and discussion are crucial for growth and innovation. I believe collaboration and individual advocacy, ensuring that the team’s goals are met while also contributing my unique insights and perspectives.

I believe if we want change, we have to work together but sometimes people are not going to agree and that is where I have work hard to prove to them the importance of the issue in question.

UR: How do you deal with conflict? Give us an example.

Yadira Perez: My profession has shown me to have patience, be an active listening, and provide clear communication which have assisted with dealing with conflicts. For example, I responded to a situation where ex-wife and ex-husband were in a heated dispute over child custody issues. Instead of jumping in with immediate solutions, I took a moment to listen to both sides. I acknowledged their frustrations and ensured them I could see why each of them were upset. I encouraged them to go back to mediation as well as have other family members assist with child custody exchange to prevent further arguments especially in front of their children. By exercising patience, I was able to diffuse the tension and create a more open environment for discussion. After understanding their perspective, in which they reached an agreement that satisfied both parties. This experience reinforced my belief that taking the time to listen and approach conflicts calmly can lead to more effective and lasting resolutions as well build a rapport with the citizens.

UR: Does Coachella need to change way it’s been doing business? Change its image? If so, in what way?

Yadira Perez: Coachella needs to be more transparent when it comes to doing business. We need to ensure the residents know who is getting their money and where it is spent. We need to ensure process are transparent and that how money is spent has a transparent Request for Proposal (RFP).

UR: Coachella has seen an explosion of growth. What should be next on the horizon for the community?

Yadira Perez: We need to be mindful of our growth by updating infrastructure and by also increasing services and resources for our local residents. For example, indoor areas for kids to play during the summer months.