Spanish Language Facebook Emerges in Palm Springs

PALM SPRINGS —  To better engage and communicate with the growing Latino community about issues related to COVID-19 and what is happening in Palm Springs city government, the city of Palm Springs has created a Spanish language Facebook page.

Residents can find, share and like the page on Facebook under “Gobierno de Municipal de Palm Springs.”

The page comes as the number of Hispanic Facebook users is on the rise, albeit not nearly as fast as for other social channels such as Instagram and Snapchat, according to Nativa, is a communications agency with expertise in multicultural marketing focusing on the Hispanic audience.

In today’s environment there are at least 28.03 million US Hispanics on Facebook, according to Nativa. Of that amount 31%, or 8.7 million Hispanics, prefer Spanish and would be encouraged to become a fan of a fan page providing Spanish content. A higher number, 12.4 million Hispanics favor English and are more likely to become a fan of a page that is providing stories and media in English. And last but not least, 25% of US Hispanics (7 million) are bilingual and consume content in either language.

“The city of Palm Springs prides itself on being one of the most inclusive and welcoming communities in the nation. It is important to the City Council that we do our best to reach out to everyone, including our growing Latino community, whose first language may not be English,” City Manager David H. Ready said in a prepared statement.

Especially during the COVID-19 emergency, it is important that every citizen have the opportunity to stay up to date and informed about city orders and other critical information that affects the health and livelihood of Palm Springs residents and businesses, according to Ready.

“We want every Palm Springs resident to know City Hall is here for them and we hope our Latino community will take advantage of this new Facebook page and share with their family and friends,” said Ready.

For more information about the city of Palm Springs and COVID-19 updates, click here.