Cathedral City staff encourage City Council to approve Special Use Permit for cultural event

CATHEDRAL CITY — Maya La Feria International De Cultura, a new cultural event and experience, is scheduled for Oct. 21-22, and will be held at the Cathedral City Community Amphitheater.

The City Council on March 22 approved a Special Use Permit paving the way for the event. The move comes after the City Council earlier this year withdrew its support for Tejano Music Fest.

Maya La Feria International De Cultura was introduced briefly to the Council at the Feb. 15 meeting. The idea was first presented to city staff during a presentation hosted by the Cathedral City Chamber of Commerce.

Maya La Feria International De Cultura projects a strong local and regional audience and would represent another local event dedicated to celebrating the culture and history of Latino countries/heritage.

The event, which is a proposed partnership between the Cathedral City Chamber of Commerce and Camara de Comercio Guatemala USA, features folklorico performances, live entertainment and cultural cuisine/presentations representing Mexico, Central and South America.

Alcohol will be served and there will be live music from Mariachi Divas who will play Mariachi music. Checha y su india Maya will play Marimba y Salsa. A canopy and wristband will be assigned to control the age for drinking alcohol and private security will be allocated during the event in different areas throughout the venue.

Since this will be a new event in Cathedral City, the economic impact is unknown, according to Ryan Hunt, communications and events manager.

However, Hunt said he sees this as an opportunity to draw more foot traffic downtown, to provide affordable entertainment to residents and visitors and to increase customers frequenting the city’s restaurants and small businesses in the downtown area.




Image Sources

  • Maya La Feria International De Cultura: City of Cathedral City